D’vorah Lansky, M.Ed., Author, and Marketing Wizard
D’vorah Lansky, known as “the marketing wizard” has a Master’s Degree in education and has been marketing online and mentoring leaders since 1994. She has published two books: Connect, Communicate, and Profit: Build Successful Business Relationships Online and her newest book, an Amazon Bestseller, Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online.
D’vorah is also the publisher of the Book Marketing Gazette and the producer of the Book Marketing Conference Online series. Her work has been published in Chicken Soup for the Network Marketer’s Soul, Corporate Mom Dropouts, and Ignite Your Passion. D’vorah coaches and trains authors on online book marketing strategies and practices. She is passionate about online marketing as well as helping authors grow their business and their brand.
About the Book: Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online
Discover the secrets that successful authors use to market their books online. In “Book Marketing Made Easy” you will learn how to: increase your credibility and be seen as an expert in your field; sell more books to people who will benefit from your message; create multiple sources of income with the content of your book; harness the power of multimedia marketing to reach more people; and use social media to increase your influence and expand your market.
About our Programs: Online Book Marketing Courses and Coaching Programs
D’vorah offers several courses in online book marketing including: “Relationship Marketing for Authors,” “Developing Your Author Platform,” and “Virtual Book Tours Made Easy.” She also offers private and group coaching programs. To find out more about these courses and programs, visit the “members” area via the tab above.
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Book Review by World Renowned Book Marketing Expert Tony Eldridge
Book Review: Book Marketing made Easy By D’vorah Lansky
by Tony Eldridge
I just finished D’vorah Lansky’s, Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. It joins the list of great resources that I highly recommend for authors. Just a quick note: even though this is billed as a book for promoting your nonfiction books, as a novelist, I can tell you that this is a great resource for fiction writers as well.
D’vorah approaches her subject from the online, e-promotion standpoint. She walks authors through the technical things they can do spread the word about their book. This includes her advice on blogging, social media marketing, teleseminars, videos and more. But she also goes into the strategies that authors can use to maximize the income stream from their book.
For the author who thinks that all you need to do is start a website/blog, Facebook, and Twitter account to market their book, D’vorah’s book is a needed, refreshing look that will open the eyes of the reader to the potential out there for you. My favorite part of this book are the resources at the end of the chapters. There, you will find “Keys To Success”, which are quick tips that give you that extra icing on your book marketing cake and her added “Resources” that will give you a list of web links that will allow you to research the material in that chapter in more depth.
Book Marketing Made Easy is set up exactly the way I like these author resource books to be set up. Each chapter is devoted to a specific subject and allows you to turn to the part of the book you need most too best use the information in a way personalized to your needs. That means you won’t have to read the book cover-to-cover to get the benefit from this resource. However, I do recommend that you spend the time on each chapter, regardless of your needs. I walked away with ideas and lessons from chapters that I consider myself an expert on.
My bottom line on this book is this: It’s definitely a book that will give you much more than the value you spend on buying it. You’ll treat it as a resources that you’ll keep at arm’s reach to use as you have the need. Already, it occupies a special place on my bookshelf for the few books that I want to keep close to me. My prediction is that you will have these two responses after reading the book. 1. “Wow, I didn’t know you could do that!” and 2. “So that’s how they do that!” This is definitely a buy for the author who wants to explore all the options available to them when it comes to marketing their book.
Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel, The Lottery Ticket, was just recently released on Kindle.
