(by Guest Blogger Dana Lynn Smith)
Looking for ideas for your author blog posts? Bulleted and numbered lists are always popular with readers. Here are some ideas to get you started:
- 7 Ways to…
- My 10 Favorite . . .
- Do You Make These 3 Mistakes in . . .
- Top 10 Reasons to . . .
- 9 Secrets to . . .
- The 15 Best . . .
- 12 Tips for Effective . . .
- 5 Steps to . . .
At the end of your list article, invite readers to share their own ideas by commenting. You can also write a series of blog posts expanding on each of the items in your list.
Another way to drive traffic to your author blog is to write a list article and then post it on an article site like EzineArticles.com with a link in your resource box pointing back to your blog.
You can create subjective lists by listing your own favorite tips or resources. Or, create more authoritative lists by conducting a survey using a free tool such as Survey Monkey.com and reporting the results as a list.
For example, I surveyed 136 authors and publishers about their book promotion plans and created a press release and article about the “Top 10 Book Promotion Strategies for 2010.” Then I wrote a series of other articles expanding on different items on the list and referring back to the survey.
Also, consider creating lists that honor your peers. For example, create a list of the top 25 blogs or websites in your niche or genre, or your 10 favorite books on a particular topic. Then let the folks on the list know that they have been included and encourage them to publicize it. They will most likely link back to your blog when they announce their inclusion on your list. You can even create a graphic badge of some kind for the people on your list to display on their website.
Everyone loves lists, so think of ways to incorporate them into your author blog and use them to drive traffic to your blog or website.
Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer Guides. Drawing on her 15 years of publishing experience and degree in marketing, she specialize in developing marketing plans for nonfiction books and helping authors learn how to promote their books online.
Dana Lynn Smith is a book marketing coach and author of several book marketing guides, including The Savvy Book Marketer’s Guide to Blogging for Authors. For more tips, follow @BookMarketer on Twitter, visit Dana’s blog at www.TheSavvyBookMarketer.com , and get a copy of the Top Book Marketing Tips ebook when you sign up for her free newsletter at www.BookMarketingNewsletter.com.