Develop Your Author Platform Online
By D'vorah Lansky While Pinterest has been around for quite awhile (2010) it has only recently begun picking up steam and interest. I've been doing research on and reviewing articles on this exciting new phenomenon and rather than composing an article sharing my findings and opinion, I'd like to share with you a few articles that seem to be "spot-on" and extremely informative. (Scroll down … [Read more...]
By Roger C. Parker One of your most important book marketing decisions is the title you choose for your book. Your book title represents your first, and—often--only, chance to sell a book, hopefully, begin a lasting and profitable relationship with readers. Why are book titles so important? If your book title fails to immediately engage the attention of the right prospective readers, or … [Read more...]
By Lynne Klippel Your back cover copy is an essential component of your book marketing. Research tells us that potential book buyers look at the front cover for a brief 3-8 seconds, flip the book over to scan the back cover copy, and then quickly decide to open the book or to put it down. Thus, the words you select for your back cover must be compelling, interesting, and focused on the … [Read more...]
Reviewed by D’vorah Lansky, Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online In The Savvy Book Marketer's Guide to Successful Social Marketing, Dana Lynn Smith shares over 200 pages of content rich, easy to grasp, essential concepts to help authors get up to speed, and beyond, in their social marketing practices. She even includes a special section … [Read more...]
By Rick Frishman The Blogosphere, the wonderful world of blogs, is now upon us. Blogs, which are online diaries, journals, or logs, are one of the hottest and most influential book promotion techniques. The word blog is a contraction of the term Web log, and blogs are written on an endless array of subjects in an equally endless number of styles, formats, approaches, and viewpoints. As we go to … [Read more...]
By Joanna Penn Blogging is a few years old now, but mainly in tech and online marketing industries. It is now taking off in publishing and writing, as authors come to understand the power of blogging. If you don’t have a blog yet, here’s why you need to get blogging! 1. People can find you on the internet. Google loves blogs and regular content updates. Blog software allows you to … [Read more...]
by Joanna Penn Blogging has changed my life both personally and professionally and I consider it an integral part of who I am now. It is also a critical part of an author’s online platform these days, even advocated by huge publishers like Simon & Schuster. As part of my continuing education, I was part of the inaugural Problogger event in Melbourne, Australia the other day, and … [Read more...]
by Dana Lynn Smith Online marketing is a wonderful way to reach a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard. In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Here are ten tips for promoting locally: 1. Always carry books and literature with you. Keep a case of books and some … [Read more...]
By Stephanie Chandler A blog is essentially an online diary that allows you to post information, tips, thoughts and ideas in a running log format for others to view. Blogs are used by companies large and small to build an audience, promote a business and gain valuable online exposure. Not sure if a blog is right for you? Here are six key reasons to start blogging now: Search … [Read more...]
By Sophfronia Scott "And then what?" I find myself asking that question a lot lately as entrepreneurs and speakers approach me about getting a book done. We usually get to a point in the conversation where I ask the person what they want to happen after they get published. They'll often say something like, "I really just want to get the book out there." Okay, we can do that, I … [Read more...]
 |
 |
 |
 |
