Develop Your Author Platform Online
By Judy Cullins If you are a business, you always need to think promotion and marketing to maintain financial success. And, you may be missing an important part of that marketing if you don't have abook that reflects the skills you offer your audience. An ebook is the number one way to educate your audience. And educating is the best marketing there is. Your book doesn't have to be with a … [Read more...]
By Judy Cullins Branding in your book sets you and your book apart from all the others. That makes selling books easy. Notice famous authors such as Trump, whose name is bigger than his title. Besides your book title, you can also brand parts of your book such as your chapter titles, headings within the chapter, tips, facts, case studies, or quotes. For a book titled, "Passion at Any Age" … [Read more...]
By Roger C. Parker One of your most important book marketing decisions is the title you choose for your book. Your book title represents your first, and—often--only, chance to sell a book, hopefully, begin a lasting and profitable relationship with readers. Why are book titles so important? If your book title fails to immediately engage the attention of the right prospective readers, or … [Read more...]
By Lynne Klippel Your back cover copy is an essential component of your book marketing. Research tells us that potential book buyers look at the front cover for a brief 3-8 seconds, flip the book over to scan the back cover copy, and then quickly decide to open the book or to put it down. Thus, the words you select for your back cover must be compelling, interesting, and focused on the … [Read more...]
By Eric Van Der Hope The fact of the matter is, there are many, many ways to market books, literally hundreds of ways! This article will focus on 1 specific yet very powerful method to get your book noticed - Amazon. Marketing your book via Amazon can be extremely powerful if utilized properly and has been a major contributor in helping publishers and authors create bestselling books! … [Read more...]
By Mia Sherwood Landau, Are you hesitant to blog because you think it might become a forum for nasty comments? Are you hesitant to blog because you think it’s one more task that you: 1. don’t know how to, or 2. don’t have time to do? OK, just one more question – do you ever visit a website and click on their blog first thing? This is not a quiz, it’s an invitation. Your own blog … [Read more...]
By Carolyn Howard-Johnson, author of the multi award-winning book, The Frugal Book Promoter, now in its second edition It is award season once again. It's exciting to see many of my author friends' books win, place, or show. I hope they remember that--way back when the first edition of The Frugal Book Promoter was published--I told them their book doesn't have to be a top winner for the success to … [Read more...]
By Delia Latham Virtual book tours have become quite “the thing” in today’s busy-busy world. Authors love them, and why not? We receive an amazing amount of exposure without ever leaving the comfort of our homes. It’s so much easier than literal, city-to-city and state-to-state tours that require days and weeks of travel, tremendous monetary output, and a lot of physical wear and tear. … [Read more...]
By Cherry-Ann Carew As authors, it’s our responsibility to build a platform and cultivate a following whether publishing via traditional means, or self-publishing. To do that, you need to set an action plan in place in preparation to get your book out into the world, because your book’s success is ultimately up to you. In addition, you need to have an intimate knowledge about the book’s … [Read more...]
By Tony Eldridge Whether you are a seasoned author or just dipping the tip of your toe in the waters of writing your book, it won't be long before you hear that you will need to have an "author platform" if you wish to sell your book with any success. And if you are looking to land a contract with a traditional publisher, having an author platform can mean the difference between being … [Read more...]
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