Develop Your Author Platform Online
by Judy Cullins, Just starting a blog? Have one going, but not enough visitors to suit you? We all need to constantly check and correct our blog marketing to see if it's "the most it can be." Here Are 4 Check and Correct Situations 1. Remember that both quality and quantity count to increase your credibility as the go-to-person in your niche. Do you wonder if they will ever come? Don't … [Read more...]
By Judy Cullins If you are a business, you always need to think promotion and marketing to maintain financial success. And, you may be missing an important part of that marketing if you don't have abook that reflects the skills you offer your audience. An ebook is the number one way to educate your audience. And educating is the best marketing there is. Your book doesn't have to be with a … [Read more...]
By Judy Cullins Branding in your book sets you and your book apart from all the others. That makes selling books easy. Notice famous authors such as Trump, whose name is bigger than his title. Besides your book title, you can also brand parts of your book such as your chapter titles, headings within the chapter, tips, facts, case studies, or quotes. For a book titled, "Passion at Any Age" … [Read more...]
by Judy Cunnins, Do you say or think any of these comments about writing your non-fiction book? "I'm not sure my peers and audience will want my book." "I don't expect great sales or to be a bestseller." "It's not like I'm ever going to be on a top TV show." "If only the local paper interviews me I'll be happy." "I just hope to make back my printing costs." As a book coach, I can't … [Read more...]
By Tony Eldridge Whether you are a seasoned author or just dipping the tip of your toe in the waters of writing your book, it won't be long before you hear that you will need to have an "author platform" if you wish to sell your book with any success. And if you are looking to land a contract with a traditional publisher, having an author platform can mean the difference between being … [Read more...]
Reviewed by D’vorah Lansky, Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online In The Savvy Book Marketer's Guide to Successful Social Marketing, Dana Lynn Smith shares over 200 pages of content rich, easy to grasp, essential concepts to help authors get up to speed, and beyond, in their social marketing practices. She even includes a special section … [Read more...]
By Tony Eldridge So, you've read a lot about creating an author platform, complete with your unique brand. You have chosen your website look, pics, and colors carefully and you have been consistent in using them across platforms. You have chosen your user names well as you created your presence on social networking sites. Well done. You know how important it is for you to use your … [Read more...]
By Stephanie Chandler Information is a powerful and under-utilized marketing tool that can set your business apart from the competition and dramatically increase revenues. By educating your prospects and customers, you can build credibility in your field, establish yourself as an expert, and demonstrate your company’s solutions without a hard-sell. Information can be delivered in a … [Read more...]
Our featured author this week is Shel Horowitz, author of Grassroots Marketing for Authors and Publishers and Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Tell us a bit about you and your journey. I've been in both the marketing and the environmental/social change world since the early 1970s. Since about 1999, I've been working on braiding these … [Read more...]
By Ronald S. Barak It’s no secret that every author today has to market. Even the most successful authors today are marketing, big time, one way or another. The most successful may have publicists and marketing consultants helping them, but they all are getting down in the trenches as well. Not yet an established, branded bestseller? Then you may be the only one doing your marketing, but … [Read more...]
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