By Tony Eldridge Whether you are a seasoned author or just dipping the tip of your toe in the waters of writing your book, it won't be long before you hear that you will need to have an "author platform" if you wish to sell your book with any success. And if you are looking to land a contract with a traditional publisher, having an author platform can mean the difference between being … [Read more...]

By Stephanie Chandler Studies show that more and more people are going online to make purchasing decisions. The Internet has fast become a tool for researching cars, finding real estate agents, ordering flowers, and locating unique gifts. This presents a tremendous opportunity for any business to generate new revenues. By placing more focus on online marketing, you can capture new … [Read more...]

by Dana Lynn Smith Authors write books for different reasons. Many write for the sheer joy of writing—the stories in their heads are just begging to get out. Some dream of being a bestselling author. Consultants write nonfiction books to enhance their expert status and generate income. People write memoirs to share their story with family and friends. Many authors are motivated by a desire to … [Read more...]

By Sophfronia Scott Platform. These days it's the magic word in publishing. When a publisher wants to buy, they're not just buying your book or your idea, they're buying you and the many ways you reach people. Some new authors focus solely on writing their books, thinking they can work on their platform after the book is published. Unfortunately, the business doesn't work that … [Read more...]

By Shennandoah Diaz If you have written a book, or even if you haven't, you may have heard the term "author platform." Many authors overlook this seemingly vague and often misunderstood term. Unfortunately it is by far the most important element of your writing career, aside from the book itself. So what is an author platform? Essentially it's the sum of all the little activities, … [Read more...]