Blogging About Your Book

By Rick Frishman The Blogosphere, the wonderful world of blogs, is now upon us. Blogs, which are online diaries, journals, or logs, are one of the hottest and most influential book promotion techniques. The word blog is a contraction of the term Web log, and blogs are written on an endless array of subjects in an equally endless number of … [Read more...]

Blogs: 10 Reasons Authors Should Have One

By Joanna Penn Blogging is a few years old now, but mainly in tech and online marketing industries. It is now taking off in publishing and writing, as authors come to understand the power of blogging. If you don’t have a blog yet, here’s why you need to get blogging! 1. People can find you on the internet. Google loves blogs and regular … [Read more...]

How To Improve Your Blog: Lessons Learned From The Problogger Event

by Joanna Penn Blogging has changed my life both personally and professionally and I consider it an integral part of who I am now. It is also a critical part of an author’s online platform these days, even advocated by huge publishers like Simon & Schuster. As part of my continuing education, I was part of the inaugural Problogger event in … [Read more...]

Blogging for Business: Benefits of a Blog and Essential Tips for Getting Started

By Stephanie Chandler A blog is essentially an online diary that allows you to post information, tips, thoughts and ideas in a running log format for others to view. Blogs are used by companies large and small to build an audience, promote a business and gain valuable online exposure. Not sure if a blog is right for you? Here are six key … [Read more...]

Enhance Your Blog and Ezine with Guest Posts

by Dana Lynn Smith I write most of the posts on my blog, but once a week I invite a guest to share his or her expertise with my readers. Guest posts are win-win for everyone. Readers get valuable tips and insight from a variety of experts, guest posters build their expert status and get links back to their websites, and bloggers get additional … [Read more...]

What is RSS and How Can it Help Your Marketing?

by Guest Blogger Christine Gallagher, founder of You may have heard of RSS feeds, but you might still be wondering exactly what they are. RSS stands for "Really Simple Syndication." RSS itself is just the format for delivering regularly updated web content. Blog feeds allow readers to keep up with the newest information … [Read more...]

Attract Readers to Your Author Blog with Lists

(by Guest Blogger Dana Lynn Smith) Looking for ideas for your author blog posts? Bulleted and numbered lists are always popular with readers. Here are some ideas to get you started: 7 Ways to... My 10 Favorite . . . Do You Make These 3 Mistakes in . . . Top 10 Reasons to . . . 9 Secrets to . . . The 15 Best . . . 12 Tips for Effective … [Read more...]

Promoting Your Book via Your Blog

I've been reading more and more about how people are marketing their book via their blog. I've also seen questions posted on LinkedIn from people wondering whether or not they need a blog to market their book. This topic is so intriguing to me that I'll be writing a series of articles as well as hosting guest bloggers on this topic. On Dana Lynn … [Read more...]

Five Simple Things You Can Do To Promote Your Non-Fiction Book

Writing the book is just the beginning, promoting the book is what will launch your message into the world. There are countless things that you can do to promote your book. What I'd like to present here are five simple things that you can do to promote your non-fiction book. 1. Set up a WordPress blog for your book. This can become the hub of your … [Read more...]

Blog Challenges Are One of the Most Powerful Things You Can Do to Grow Your Business

In today's social  media marketing age, participating in blog challenges is one of the most powerful things you can do to; grow your business, increase your traffic, expand your name brand recognition, and become known as an expert in your field. The first challenge that I participated in was with successful Internet Marketing expert and … [Read more...]