The 7 Deadly Sins of Online Networking – @bookmarketer

By Dana Lynn Smith Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales. But there's sometimes a fine line between letting your contacts know about your book and being overly promotional. If you're too passive, you may not … [Read more...]

Review of The Savvy Book Marketer’s Guide to Successful Social Marketing by Dana Lynn Smith @bookmarketer

Reviewed by D’vorah Lansky, Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online In The Savvy Book Marketer's Guide to Successful Social Marketing, Dana Lynn Smith shares over 200 pages of content rich, easy to grasp, essential concepts to help authors get up to speed, and beyond, in their social marketing … [Read more...]

Promote Your Book with Facebook Groups

(by Guest Blogger Dana Lynn Smith) Facebook groups are a great place to meet people who share your interests and to subtly promote your book. For maximum exposure, join existing groups and start your own Facebook group. To find groups to join, enter keywords in the Facebook  search box.  When the search results come up, click on the Groups tab to … [Read more...]

Promote Your Book on Facebook With a Fan Page

(by Guest Blogger, Dana Lynn Smith) Many Facebook users are confused by the role of Profiles and Pages. On Facebook, Profiles are strictly for people. Facebook's rules require that you register your Profile in your own name and you can have only one Profile. If you set up your Profile in the name of your business or book, you risk having your … [Read more...]

Six Ways Authors Can Promote Books on Facebook

(by Guest Blogger, Dana Lynn Smith) Many Facebook users never venture beyond their profile, but there are several other ways to gain visibility on Facebook. Here are some suggestions for getting the most from this powerful networking tool: 1. First, be sure to take full advantage of the promotional opportunities on your Facebook Profile. Just … [Read more...]