Writing the book is just the beginning, promoting the book is what will launch your message into the world. There are countless things that you can do to promote your book. What I’d like to present here are five simple things that you can do to promote your non-fiction book.
1. Set up a WordPress blog for your book. This can become the hub of your marketing campaign. Select a domain name that represents your book or your book topic. Brand your blog colors with images of you and your book cover. Have a page of testimonials about your book and post images of the testimonial contributor.
2. List your WordPress blog on www.NetworkedBlogs.com. (To see an example, look in the right sidebar on this site. You can click to follow this Networked Blog as well as list your own blog.) What Networked Blogs does is pull your blog rss feed into Facebook. You can syndicate your content on Facebook by having your blog feed automatically post to your Facebook page. (Here’s an example of one of my blog feeds on Facebook where I am promoting my book – Connect, Communicate, and Profit Facebook Page.
3. Add Social Networking icons to your blog sidebar, thus allowing your visitors to connect with you on the social networks. The social networking sites can become a main source of traffic for you so linking your blog to your social networks and your social networks to your blog will create a nice flow of traffic.
4. Produce a teleseminar or teleseminar series where you discuss the content in your book. While you will of course mention your book and let people know how they can obtain a copy, you don’t want the teleseminar to JUST promote the book. Provide people with content, food for thought and inspiration. By doing this they will want to listen to what you have to say and you will begin to build relationships with people who resonate with the message of your book.
5. Interview people who speak on topics related to your book topic or content. Record the interviews and share them on your site. By doing this you will be building relationships with people who will want to introduce you to their communities as well as generating content that will benefit and be of interest to people in your community. An example of this can be found at www.RelationshipMarketingCafe.com
These are just five simple things that you can do to market your non-fiction book. In upcoming articles I will be sharing book reviews of some of the most effective book marketing books available today, as well as a collection of powerful book marketing tips that I’ve collected from marketing experts and entrepreneurs.
Please share your book marketing tips so that we can all learn from one another.